01 / 04 — Website & campaign photography
Atelier Ombra
An editorial store for a Milanese tailoring house, shot and built as one piece.
(01) Story
Since 1996. A nerd.Photography enthusiast.
1996. Chapter 0
Born in Ivrea, the Italian Silicon Valley. City of Olivetti, the Personal Computer and Arduino. The little game that we nerds like.
2006. iMac first meeting
A 10-year-old kid, a 17-inch iMac G5. The first time I saw a computer that could do anything, and do it beautifully. I had fun creating and deleting files: I loved the sound of the trash can when I emptied it.
2013. First camera
A second-hand film camera from a London street market. A year spent photographing random stuff or the same people, at every hour of the day.
2014. First studio internship
At 18, I had the opportunity to work in a photography studio during the summer. Between one mess and another, I started observing. I learned that photography is a craft, and that the craft is learned by observing those who know how to do it.
2015. First website
I started studying Automotive Engineering at the Politecnico di Torino. I thought it was my path, but I realized it wasn't. I started making some small websites thanks to word of mouth. The web was a lot of fun for me, and later I realized it was my path.
2019. First job
Having found the courage to leave university, I found a job in a web consulting and development company in Turin. I learned a lot. I used to take work home in the evenings and on weekends. My goal was to learn as much as possible, as soon as possible.
- Turning point
2021. On my feet
I almost gave my mother a heart attack when I told her: "I want to go freelance". Despite my parents' attempts to dissuade me, I decided to go freelance. I started working on my own in January 2021. I learned that freelance work is a tough gig, especially when you are young and inexperienced. As they say? There is always time to pay and die. In short, I worked my ass off, but my wallet was always empty.
2025. Triumvirato
Since my internship in 2014, I have always kept in touch with the photography studio. In 2025, after years of collaboration, we decided to combine our skills and create a triumvirate: photography, graphics, design and code are no longer three jobs. They have become a single way of working.
2026. Now
Today I am here, with two partners by my side, looking for new stimuli and new challenges to satisfy my curiosity in the field of computer science.