Cascina Vela
Four seasons of a farmhouse in the Langhe, and a booking flow that never leaves the mood.
- Client
- Cascina Vela
- Year
- 2024
- Role
- Photography, design, development
- Discipline
- Brand photography & booking site
(01) Overview
A family-run hospitality house with nine rooms and a vineyard. Most bookings came through platforms that took 18% and flattened the place into thumbnails.
(02) Challenge
Make direct booking more attractive than the platforms, with photography that shows why the place is worth the drive.
(03) Approach
- Returned four times in a year to photograph the same rooms and rows in every season.
- The site changes season with the calendar; booking dates pick the matching photographs.
- A three-step booking flow designed around the phone, where most guests plan their trips.
(04) Outcome
- 57%Direct bookings, up from 12%
- 4Seasons photographed
- €31kCommission saved in year one
- Brand photography
- Web design
- Booking UX
- Development