Atelier Ombra
An editorial store for a Milanese tailoring house, shot and built as one piece.
- Client
- Atelier Ombra
- Year
- 2025
- Role
- Art direction, design, development, photography
- Discipline
- Website & campaign photography
(01) Overview
Atelier Ombra makes twelve garments a season. They needed a site that sells without looking like a shop, and a campaign that could live on it without being cropped into banners.
(02) Challenge
Every previous campaign had been shot for print and squeezed into web templates. Faces were cropped, fabrics lost their texture, and conversion sat at 0.6%.
(03) Approach
- Shot the campaign on a 4:5 and 21:9 grid decided before the shoot, so every frame had a place in the layout.
- Product pages that read like a lookbook spread; the add-to-bag action stays fixed and quiet.
- Image pipeline in Astro with AVIF and art-directed crops per breakpoint.
(04) Outcome
- 2.4%Conversion rate, up from 0.6%
- 0.9sLargest contentful paint
- 3 wksFrom shoot to launch
- Art direction
- Campaign photography
- E-commerce design
- Astro + Shopify development